Marco Micucci (Field Force Area Manager Rome/Lazio)
Marco is one of my six Area Managers in Italy and last week we were out together for a field visit in Rome…..and: guess what!!! We were blocked in the traffic jam for quite some time, could not find a parking space for my nice Landrover and at the end hat to take a taxi to get to the outlets in the historic city center!
On that time Marco came out with his WOW BRAND of the moment: CAR2GO, product of MERCEDES with his SMART CAR which is THE answer to exhausted non-scooter business men and not only;))).
Q: Marco, why CAR2GO is your WOW BRAND of the moment?
CAR2GO is a WOW BRAND right now in Rome because it’s a BEST IN CLASS EXAMPLE of how to satisfy at its best a desperate consumer need: move around in Rome without expensive taxis, without risky scooters and without desperate hours spent to find a parking space….my “SMART CHOICE” winner of th month.
Q: And how does CAR2GO work?
CAR2GO is active in 26 cities worldwide (Miami, Amsterdam, Vienna, Austin, Rome, Milan…..)
Its slogan is: “car2go is always a pleasure to drive: book it, drive it, park it. Simple and straightforward”.
You can always find a vehicle in your area. You open it with the membercard you get when you sign up.You go from A to B, park your car2go again, and that’s it. You can rent any available car2go you find parked locally, or reserve one online up to 30 minutes before you want to drive.
The concept works with an all inclusive price: Just to give you an idea: 1h (driving or parking – does not make a difference) costs around 15 Euro => a Taxi in Rome around 100 Euro!
To check more out on CAR2GO visit the website: www.car2go.com
The WOW Factor 
Smart solution to avoid traffic jam! I´ve heard before about this system for bike rental, but of course it´s not so confortable as driving a car! I´ve posted on my blog about this service in Brazil, but it´s more focused on a eco concept:
Cheers
Eduardo Abritta
Nice concept and definitely a much needed one in a big part of the world.
Very good idea fo the business in Moscow
I think this is a great idea! Works very well in London as well, Definitely needed for other hectic cities such as Istanbul.
I really enjoyed the concept and interesting articulation/presentation by you. Great Stuff